Spry Fox Has Been Making Games for 15 Years. Their Blog Is Still One of Their Best Growth Tools.

David Edery co-founded Spry Fox in 2010 with a simple goal: creating games that make people happy.

What followed was 15 years of quirky, original titles like Cozy Grove, a narrative-driven life simulation game that became a cult favorite, and Spirit Crossing, a cozy MMO currently in open alpha and targeting a full PC launch later in 2026. 

In 2022, Netflix acquired the studio. In January 2026, Spry Fox spun back out as an independent studio, still partnering with Netflix on Spirit Crossing.

Through all of it, including the acquisition and the spin-out, their WordPress.com presence stayed constant.

Why a game studio still needs a website

Many game studios lean hard on social media and paid advertising. Spry Fox has always done things differently.

Their growth has been almost entirely organic — built through a newsletter, Discord communities, Reddit, and a blog that’s been running since the early days of the company.

We’ve been trying to maintain a relationship with our audience through our newsletter, our Discord servers, and our blog on WordPress. That’s been driving the majority of our growth over the years.

David Edery co-founder Spry Fox

The blog is where Spry Fox puts the thinking that deserves more space than quick Reddit or Discord updates. A deep dive into how they tuned the economy of Spirit Crossing, a post explaining a design decision, or a longer piece on where the studio is headed.

That’s where we put deeper thoughts. If we need a place to say: hey, we thought carefully about this — we always start with the blog.

David Edery co-founder Spry Fox

It’s also an archive. A record of how the studio thinks, what they’ve built, and why. 

The site also drives traffic. People search for old games like Triple Town, land on the blog, and discover what Spry Fox is working on now. It’s a quiet but steady acquisition channel, and one that costs almost nothing to maintain.

The website that just works

Spry Fox’s game sites — including Cozy Grove and Spirit Crossing — are hosted on WordPress.com and built and maintained by the Automattic Special Projects team.

For David, the value is straightforward.

The website just works. If there’s ever an issue, it gets solved. I don’t have to think about it.

David Edery co-founder Spry Fox

That’s not a small thing for a studio focused on making games. Every hour spent on hosting, maintenance, or troubleshooting is an hour not spent building. WordPress.com removes that category of problem entirely.

Your story deserves a home, too

Spry Fox has spent 15 years building an audience without massive investments in paid advertising. Their site on WordPress.com is a big part of why that works. A place they own and control, and a record of who they are and what they’re building.

WordPress.com gives you fast, secure hosting and a platform built for long-form publishing, so you can focus on the work that truly matters.